Our Corporate Trainings
At FutureBright Academy, we offer training solutions tailored to your organization’s needs. You can review our training catalog below, and if you would like to receive information about solutions specific to your needs, you can contact us here.
Consumer Insights & Strategy Courses
Purpose and Benefit: Applicable to all levels that touch the consumer, this training explains what consumer/customer insight is, how it is captured, and how insight is transformed into a product/brand/communication strategy through case studies, thus aiming to transform participants into insight hunters.
Content:
- Let’s Get to Know the Brain First
- What is Insight? Insights with Case Studies & Is There a Formula for Insight?
- My Product’s Home: Power On
- Transforming Insight into a Proposition
- Brand Audit
- Case Study Group Work
Duration: 3 hours
Number of Participants: Avg. 30 (max 150)
Participant Profile: Employees with similar expertise and level
Format: Online (Zoom) / Offline
Purpose and Benefit: Behavioral Economics studies how economic decision-making mechanisms in the mind are influenced by social, mental, and emotional biases. In this context, the question of why market prices and resource use change is important. Closely related to psychology and neoclassical economic approaches, this field focuses not only on market decisions but also on the choices of society and the individual, and the sources of these decisions. Thus, participants gain the ability to understand and transform the psychological factors underlying consumer behavior.
Content:
- How to Turn Off Autopilot and Think Outside the Box?
- Decision-making and influencing methodologies
Duration: 3 hours
Number of Participants: Avg. 30 (max 150)
Participant Profile: Employees with similar expertise and level
Format: Online (Zoom) / Offline
Purpose and Benefit: Every powerful strategy begins with solid insight. But the real skill lies in extracting that insight from data. Reading and interpreting data isn’t just about understanding numbers; it’s about deciphering the people, emotions, and the deep motivations behind behavior. In this presentation, we’ll discuss how we can use data not just as a measurement tool, but as a compass for strategic decisions. Because a good strategy doesn’t just know what’s happening — it understands why it’s happening and tells you what needs to be done. Our goal in this training is to decipher how strategies shaped by insight, fueled by data, and driven by action are created.
Duration: 1 hour
Number of Participants: 20 (max 20)
Participant Profile: Product, Communication, and Brand Teams
Format: Online (Zoom)
Purpose and Benefit: In this training, we come together to both learn and experience globally accepted thinking methods that will strengthen your strategic thinking skills, making it easier for you to differentiate yourself in life/work and to see different things even when looking at the same place as everyone else.
Content:
- Why is strategic thinking important? Which methods are used?
- Unconventional Thinking Method and Applications
- Six Thinking Hats Method and Applications
- Lateral Thinking Method and Applications
Duration: Half Day
Number of Participants: 10 – 30
Participant Profile: Employees from all departments and levels
Format: Online (Zoom) / Offline
Purpose and Benefit: In this training, we use the Design Thinking Method to identify innovation opportunities, develop new product-service processes-business models, and solve problems by exploring them with the right questions, all based on an empathetic thinking approach.
Content:
- What is the Design Thinking Method? Why is it important?
- What are the 6 stages of design thinking?
- Applying each stage individually on the topics determined by the brand
- Evaluating the outputs at the end of the method
Duration: Half day
Number of Participants: 10 – 40
Participant Profile: Employees from different departments who are proficient in their work
Format: Online (Zoom) / Offline
